How can we find new ways to fruitfully merge the fields of art, science and business? It might be worthwhile moving beyond somewhat reified notions of the creative industries, arts based research and applied science in order to find new fields of innovation.
The Butterfly Model explores the four human needs as a basis for the development of more healthy, productive and harmonious schools, organisations and communities. Evolution has meant that we are all born with four needs that, when honoured and developed, lead to a happier and more balanced life. When blocked or out of balance will always create frustration, disharmony and lack of fulfilment. These four needs are: 1. The need to question 2. The need to form relationships of value 3. The need to become resilient in the face of an ever changing world 4. The need to see the results of our efforts